Hidden Gems: Somerset’s seed

With a background in fashion, Sinead was frustrated by the struggles faced by talented, fresh young designers and artists, to get their products showcased when they are first starting out. Through seed and the creation of a platform showcasing the work of emerging British design talent, she hopes to help them blossom. Would like to think that  I can help designers to fulfill their potential, whether they make as a hobby or a full-time career, there is nothing better than the knowledge that someone else appreciates and loves what you have created.

Sinead is clear that she wants the seed to something unusual, something different to the high street not only in the products and designers she stocks but also in the environment in which she sells them. The design is what inspires me she enthuses, continuing love architecture, design, fashion, interiors and draw inspiration from all aspects of life.

Currently housed within the Black Swan Arts Centre in from, seed stocks a wide range of items including jewellery, art, ceramics, sculpture, homeware, candles and scents, accessories, furniture, and gifts. The shop itself is beautiful and Sinead incorporates lots of freestanding vintages and antique furniture into her displays, all of which are also for sale. The appearance of the shop keeps changing which keeps it fresh, and there is always something new to see Sinead says. She claims she to create a store interior that embraced industrial and antiques while also providing a and welcoming space to display the variety of merchandise. Metal racking is used as a picture rail, from which art hangs on industrial wires, juxtaposed by an eight foot mirrored French antique chiffonier, which is used to display items under glass cloches. Her current is a beautiful vintage inspired brooch from Nicola Wylie’s oxidised silver, with an etched bone brooch set with onyx, its completely stunning and I love trying it on! She says.

Sinead loves scouring antique fairs for individual new pieces and admits her labours of love can be hard to part with, for example, a bobbin trolley with wheels and leather reinforcements along the sides which originally came from a British textile factory, m in no rush to sell it, its unique! She admits. The fairs and markets provide a fertile hunting ground for the furniture/home accessories sourcing service that seed offers.

In late 2011 Sinead also launched her talks which provide an independent artisan or designer with the opportunity to host an event within the shop, and they have a local blacksmith coming to demonstrate his art with a mobile forge lined up for their next workshop in June.

Sinead is confident about the future and hopes to continue seed’s success through organic growth and expansion. Would like to try to get people thinking differently, to help them appreciate the incredible talent Britain has to offer and not to be afraid to shy away from mass-production.

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